Identity development and promotional postcard series.
Most Entertaining is a music consultancy with a diverse business model that includes music lessons as well as live gigs. WPA was asked to interrogate their existing brand and after several consultations, determined that the company would benefit from a more focused and coherent market strategy.
WPA was commissioned to create a postcard campaign that promoted piano lessons, music workshops and ‘total music tuition,’ a concept unique to Most Entertaining. The West Port Agency produced a punchy and artistic new identity, complemented by old-school photos with humorous captions. WPA ensured that the brand identity was clear, consistent and memorable, even though the postcards themselves advertised quite different services.
WPA continues to work with Most Entertaining on a new website.