Identity development and promotional materials for various literary projects.

The Gaelic Books Council, a charitable organisation set up in 1968 to promote Gaelic literature, approached the West Port Agency for guidance in branding their various initiatives. WPA Creative Director Will Brady produced a selection of identity prototypes, and worked closely with the client in developing these into comprehensive brand guidelines. These were then implemented across all publicity materials – including t-shirts, flyers, and a new web presence – to showcase the professionalism, creativity and commitment of the Gaelic Books Council.