Website.

Formerly known as West Port Books, Edinburgh Books was taken over three years ago by William Lytle, who quickly began to promote the shop as an off-beat enclave where customers could be assured of finding an interesting book.

The WPA has assisted William in marketing the shop through social media, as well as by designing and building a new website. It was important that the shop’s new name was promoted, as well as its unique selling point – its ‘personality.’ WPA Creative Director, Will Brady, used the existing logo and title font to create a beautiful, personality-driven website, integrating a variety of social networking features including a live twitter feed and blog, as well as striking, classical photography.

The Edinburgh Books website is designed to appeal to younger customers, as well as to more mature clients who appreciate the clean layout and ease-of-use.