Copy should be confident, credible and memorable. It should also complement a project’s visual material and convey what images can’t. The right words balance style with substance.
WPA director, Hannah Adcock, has a strong background in journalism as well as plenty of experience creating and maintaining in-house styles. She is a versatile and creative copywriter as well as an efficient project manager. Her portfolio includes copywriting and consulting for brand and design consultancy Pointsize Wolffe and Co. (clients included Kenmore and the Forestry Commission Scotland), copywriting and SEO for Big Mouth Media, copywriting for 5pm.co.uk, the Owl & Lion Gallery, the Catalonia Tourist Board, Edinburgh Books, Most Entertaining, as well as project writing for the Gaelic Books Council, and transcription services for Ubiqus.
Hannah has worked as Project Manager for a joint Scottish Arts Council and National Association for Literature Development initiative.
She is also Director and founder of the West Port Book Festival.
As a journalist, Hannah’s work has appeared in many publications including:
The Sunday Herald, The Daily Telegraph, Edinburgh Review, BBC History, Real Business, Countryfile, The List, The Midgie, The Oldie, The Book Magazine, The Metro, The Bookseller Magazine, Scotland Magazine, The Scots Magazine, Countryman Magazine and The Lady.